Deafblind Australia – Concept 1

Logo

• This logo concept is a new design that does not use braille. It has been designed to enhance the accessibility, readability and recognisability of the current logo
• It is modern and inclusive positioning Deafblind Australia as a national body for deafblindness
• The icon to the left of the text ‘Deafblind Australia’ is two circles slightly overlapping in the middle. The first circle has a deaf symbol and the second circle has a blind symbol
• The deaf symbol in the first circle is a simple illustration of an ear with a vertical line leaning to the left through it, the blind symbol in the second circle is a simple illustration of an eye, half of the eye is shaded with smaller lines it has a vertical line leaning to the left through it. 
• The overlap between the circles represents the deafblind community and its diversity
• The first circle is yellow and the second circle and text are violet – introducing the brands main colours

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Logo stack

New logo positioned with other logos in the deafblind community including Deafblind Information Australia, Able Australia and Senses W.A..

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Colours

Primary colours: Violet (main) and Yellow (highlight)

Secondary colour: Lilac

I have chosen these colours because of their accessibility, meaning, positivity and trustworthiness.

Violet:

• Purple combines the calm stability of blue and the fierce energy of red. The color purple is often associated with royalty, nobility, luxury, power, and ambition.
• Violet is one end of the visual light spectrum.

Yellow:

• Yellow is associated with warmth, sunshine, and positivity.
• It’s a colour that promotes activity and interaction.

Accessibility:

• Violet may be used for text of any size on a white background 
• Violet may be used for large text on a yellow background.
• Black may be used for text of any size on a white or yellow background. 
• Yellow may be used for large text reversed out of a violet or black background. 
• Lilac may be used for large text on a white or yellow background

 Colour codes:

Violet
Pantone Violet C

Yellow
Pantone 136 C

Lilac
Pantone 2725 C

Black
Pantone Black C

Typography

The typeface used is called Tahoma. Tahoma is widely recognised as one of the most accessible fonts. 

• Sans serif font
• Comes in Bold and Regular
• Developed to be accessible
• Headings and subheadings use bold
• Paragraphs use regular

Headings – Tahoma bold

Sub headings – Tahoma bold

Sub headings – Tahoma regular

Business card

For all print materials, there will be a diagonal cut from the document to provide a tactile way for vision impaired people to know that there is a QR code within 3.5 inches of the corner. This is known as Berman Corner.

• Front of the card has the Deafblind Australia logo. The front also has a decorative curved yellow shape overlapped by a violet curved shape at the bottom of the card.
• These curved shapes are graphic elements of the brand.
• The back of the card has the name, position, phone number, email address and DBA web address. These details appear in the described order and are left aligned. 
• There is a QR code on the right side of the back of the card.
• The QR code creates a new contact entry on your phone when scanned and includes all the same information that is printed on the card.
• Uses Berman corner on the top right for QR code .
• Top half of the back of the card has a violet curved shape.

Letterhead

• Deafblind Australia logo in top right
• Has DBA web address and generic contact email address in the bottom left corner.
• Uses the violet and yellow curved shapes along the bottom of the page, overlapped in a similar style to the front of the business card. 

Letterhead follower:

• Uses the violet and yellow curved shapes along the bottom of the page, overlapped in a similar style to the front of the business card and matching the letterhead design.

Poster

• One violet background example with yellow text and two colour logo
• One white background example with full colour logo.
• Deafblind Australia logo in top right
• Uses a circle element from the logo to frame an image on the right side of the page
• Both posters have a yellow banner along the bottom of the page with an accessibility icon on the left, the text ‘Scan the QR code to view alternative communication formats for this document’, and a QR code linking to the resource on the DBA website on the right. 
• This yellow banner is a graphic device used across different print and digital elements directing the audience to alternative formats to suit their needs. 
• Has Berman Corner and QR code in the bottom right.
• Design can be more flexible in terms of colours, as long as the main brand violet is used either for text or the background
• Yellow and lilac colours create positivity (ie. yellow represents positivity and sunshine) and increase engagement
• Violet and yellow curved shapes can be used along the bottom of the page or images, overlapped in a similar style to the front of the business card and matching the letterhead design.
• Download pdf of posters

6 page DL brochure

• Deafblind Australia logo in the top right of the front page
• Uses a yellow banner – a graphic device to direct the audience to alternate document formats on the DBA website
• QR code in the yellow banner at bottom of the first page. Berman’s corner is on the bottom right corner of the page
• The title of this brochure is “What is deafblindness?” in white and yellow on a violet background (main document headings use purple banner where appropriate, this colour combination meets AAA standards for colour contrast for text)
• Frontpage features an image of two deafblind women enjoying a day out
• Yellow and lilac curved shapes are used along the bottom of the two of the images, overlapped in a similar style to the front of the business card and letterhead
• Contact information is easy to read on the back, with icons in white blue circles
• To read this brochure, download the pdf here

EDM (Email Newsletter)

• Deafblind Australia logo in top centre
• Violet banner below the logo, with yellow and white heading text
• Uses the yellow banner – a graphic device to direct the audience to alternate document formats on the DBA website
• Violet and lilac curved shapes are used along the bottom of the image, overlapped in a similar style to the front of the business card, letterhead and brochure.
• Please see the pdf to read the sample e-newsletter, click here to download the pdf

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